All shades of Steve

When you think of a multifaceted, creative, innovative
businessman, the image of Steve Babaeko comes to mind. Born in
Kaduna on June 1st 1971, he has grown from a lad who gained his
A-levels at the Federal School of Arts and Science in Suleja, Niger
State to a world-renowned businessman who is using his gift to
redefine the Nigerian creative industry.

Having studied Theatre Arts at the prestigious Ahmadu Bello
University Zaria, Steve Babaeko went on to start his career at NTA
Kano during his youth service programme. While at NTA Kano, he
couldn’t ignore his love and passion for advertising, so in 1995, he
resumed at MC&A Saatchi & Saatchi as a junior copywriter. After
spending 5 years, he made a move to Prima Garnet Ogilvy for
another 5 years. His next career move was to assume the position
of creative director of 141 worldwide.